Because... PRINCE ... because HEART

Color of the year 2018 will be...... ULTRA VIOLET

Thinking

PRINCE

and PURPLE HEART

and "royalty, luxury, power, nobility and ambition...

Also the color of the women's liberation movement - coincidence???

I don't think so!

https://www.nytimes.com/2017/12/07/fashion/pantone-color-of-the-year-2018-ultraviolet.html