Because... PRINCE ... because HEART
Color of the year 2018 will be...... ULTRA VIOLET
Thinking
PRINCE
and PURPLE HEART
and "royalty, luxury, power, nobility and ambition...
Also the color of the women's liberation movement - coincidence???
I don't think so!
https://www.nytimes.com/2017/12/07/fashion/pantone-color-of-the-year-2018-ultraviolet.html